Why Generic Rentals Get Overlooked (And What to Do Instead)
You’ve just arrived at your Airbnb after a long day of travel. As you step inside, you’re greeted by… beige walls, a plain gray sofa, and a coffee table that looks like it’s seen better days. The lighting is harsh, the bedspread feels cheap, and the space is filled with decor that feels random and uninspired.
You shrug, toss your bags on the floor, and tell yourself, It’s just a place to sleep. But deep down, you’re already disappointed.
Now imagine a different scenario. You walk into a rental and immediately feel at home. The decor reflects the city’s charm—a framed print of the local skyline, warm lighting that invites you to relax, and furniture that feels handpicked just for this space. Thoughtful details catch your eye: a welcome note, a cozy throw blanket draped over a chair, and a color palette that feels soothing yet energizing.
You can’t wait to snap a photo for Instagram and tell your friends all about it.
The difference? Thoughtful design that makes your rental feel like an experience—not just a stopover.
Why Generic Rentals Fall Flat
The truth is, the short-term rental market has exploded in recent years, and with that growth comes competition. Standing out is no longer optional; it’s essential. Yet many hosts default to what’s easy, affordable, or neutral—thinking it’s the safest choice.
But here’s what they miss:
Guests Want More Than Just a Place to Sleep.
Today’s travelers are looking for unique, memorable experiences. A space that feels uninspired isn’t going to wow them—or encourage them to leave a glowing review.First Impressions Happen Online.
Your listing photos are your rental’s first chance to shine. A bland space with no personality won’t stop a guest mid-scroll, no matter how convenient the location.Generic Doesn’t Build Emotional Connections.
Guests might not remember the rental with the basic decor and generic furniture, but they’ll rave about the one that made them feel something—comfort, joy, or even excitement.
What Makes a Space Memorable?
So, how do you go from generic to unforgettable? It starts with thoughtful design choices that go beyond the surface.
1. Tell a Story Through Design
Your rental should reflect its location, its history, or even the type of guest you’re hoping to attract. A beach rental might incorporate soft blues, sandy tones, and driftwood accents, while a downtown loft could lean into sleek, modern vibes with bold pops of color.
2. Make Comfort the Priority
Style gets people in the door, but comfort keeps them coming back. Invest in quality mattresses, soft linens, and cozy seating. Small details, like blackout curtains or bedside charging stations, show you’ve thought about their needs.
3. Add Instagram-Worthy Details
Guests love sharing their travels online, and unique design elements make your rental more shareable. A statement wall, an unusual light fixture, or locally sourced decor can become the detail they can’t stop talking about.
4. Think Beyond Basics
Generic rentals stick to the essentials—a bed, a couch, a table. Memorable spaces go the extra mile with thoughtful amenities like a coffee station, curated book collection, or art that sparks conversation.
The Business Case for Great Design
Design isn’t just about aesthetics—it’s an investment in your rental’s success. Here’s how intentional design pays off:
Higher Occupancy Rates: Rentals that stand out attract more bookings, even in competitive markets.
Increased Daily Rates: Guests are willing to pay more for a space that feels premium and thoughtfully curated.
Better Reviews: Happy guests leave glowing reviews, boosting your property’s reputation and visibility.
How We Can Help You Stand Out
As a designer who specializes in short-term rentals, I focus on creating spaces that:
Feel Personal: Each design is tailored to your rental’s location, story, and target audience.
Drive Bookings: Thoughtful details make your rental stand out in listings, earning you more guests and better rates.
Delight Guests: From comfort to aesthetics, every element is designed to make your guests feel at home—and keep them talking about their stay.
Next Steps:
Ready to transform your rental? We offer design packages that include everything from mood boards to furniture selection to shoppable links. Let’s work together to create a space that guests can’t stop raving about.
